Social Media Marketing Specialist

<meta><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">About the Role</strong></b></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.38;letter-spacing:0.25px;margin:12pt="" 0px;padding:0px;"=""><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">We're looking for a creative and organized </span><b><strong style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Social Media Marketing Specialist</strong></b><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;"> to help grow Firegang's online presence and strengthen our brand within the dental industry.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.38;letter-spacing:0.25px;margin:12pt="" 0px;padding:0px;"=""><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">This role will focus on creating and publishing social media content, supporting the personal brand of Firegang leadership, engaging with the dental community online, and helping position Firegang as a trusted resource for dentists.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.38;letter-spacing:0.25px;margin:12pt="" 0px;padding:0px;"=""><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">If you enjoy social media, storytelling, relationship building, and staying on top of digital trends, we'd love to hear from you.</span></p><h2 style="font-family:" basel="" grotesk",arial,sans-serif;line-height:1.38;font-size:30pt;font-weight:600;letter-spacing:0.5px;margin-top:18pt;margin-bottom:4pt;padding-left:0px;"=""><b><strong style="color:rgb(0,0,0);font-size:13pt;white-space:pre-wrap;">What You'll Do</strong></b></h2><h3 style="font-family:" basel="" grotesk",arial,sans-serif;line-height:1.38;font-size:22pt;font-weight:600;letter-spacing:0.25px;margin-top:14pt;margin-bottom:4pt;padding-left:0px;"=""><b><strong style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Social Media Management</strong></b></h3><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(0,0,0);margin:12pt 0px 0pt;font-size:12pt;line-height:1.38;--listitem-marker-color:#000000;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Create, schedule, and publish content across Facebook, Instagram, LinkedIn, and other social media platforms.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:12pt;line-height:1.38;--listitem-marker-color:#000000;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Manage both Firegang's company accounts and leadership's professional social media presence.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:12pt;line-height:1.38;--listitem-marker-color:#000000;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Repurpose existing content into engaging social posts.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:12pt;line-height:1.38;--listitem-marker-color:#000000;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Maintain a consistent brand voice across all channels.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 12pt;font-size:12pt;line-height:1.38;--listitem-marker-color:#000000;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Monitor comments and messages, responding when appropriate.</span></li></ul><h3 style="font-family:" basel="" grotesk",arial,sans-serif;line-height:1.38;font-size:22pt;font-weight:600;letter-spacing:0.25px;margin-top:14pt;margin-bottom:4pt;padding-left:0px;"=""><b><strong style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Personal Brand Support</strong></b></h3><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(0,0,0);margin:12pt 0px 0pt;font-size:12pt;line-height:1.38;--listitem-marker-color:#000000;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Work closely with Firegang leadership to help grow their online presence.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:12pt;line-height:1.38;--listitem-marker-color:#000000;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Draft social media posts, thought leadership content, and industry commentary.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:12pt;line-height:1.38;--listitem-marker-color:#000000;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Identify opportunities to showcase expertise, company culture, client success stories, and educational content.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 12pt;font-size:12pt;line-height:1.38;--listitem-marker-color:#000000;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Help develop content calendars and posting schedules.</span></li></ul><h3 style="font-family:" basel="" grotesk",arial,sans-serif;line-height:1.38;font-size:22pt;font-weight:600;letter-spacing:0.25px;margin-top:14pt;margin-bottom:4pt;padding-left:0px;"=""><b><strong style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Community Engagement</strong></b></h3><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(0,0,0);margin:12pt 0px 0pt;font-size:12pt;line-height:1.38;--listitem-marker-color:#000000;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Participate in online conversations within the dental industry.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:12pt;line-height:1.38;--listitem-marker-color:#000000;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Engage thoughtfully with dentists, industry leaders, and influencers across social media platforms and online communities.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:12pt;line-height:1.38;--listitem-marker-color:#000000;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Build authentic relationships that increase awareness of the Firegang brand.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 12pt;font-size:12pt;line-height:1.38;--listitem-marker-color:#000000;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Stay active in relevant Facebook groups, LinkedIn discussions, podcasts, and other industry communities.</span></li></ul><h3 style="font-family:" basel="" grotesk",arial,sans-serif;line-height:1.38;font-size:22pt;font-weight:600;letter-spacing:0.25px;margin-top:14pt;margin-bottom:4pt;padding-left:0px;"=""><b><strong style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Brand Growth</strong></b></h3><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(0,0,0);margin:12pt 0px 0pt;font-size:12pt;line-height:1.38;--listitem-marker-color:#000000;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Research current social media trends and recommend new ideas to improve engagement.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:12pt;line-height:1.38;--listitem-marker-color:#000000;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Identify opportunities for partnerships, collaborations, and industry visibility.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:12pt;line-height:1.38;--listitem-marker-color:#000000;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Track engagement metrics and share insights with the marketing team.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 12pt;font-size:12pt;line-height:1.38;--listitem-marker-color:#000000;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Continuously look for ways to strengthen Firegang's digital presence.</span></li></ul><h2 style="font-family:" basel="" grotesk",arial,sans-serif;line-height:1.38;font-size:30pt;font-weight:600;letter-spacing:0.5px;margin-top:18pt;margin-bottom:4pt;padding-left:0px;"=""><b><strong style="color:rgb(0,0,0);font-size:13pt;white-space:pre-wrap;">What We're Looking For</strong></b></h2><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(0,0,0);margin:12pt 0px 0pt;font-size:12pt;line-height:1.38;--listitem-marker-color:#000000;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Experience managing social media for a business, brand, or executive.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:12pt;line-height:1.38;--listitem-marker-color:#000000;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Strong writing skills with the ability to match different brand voices.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:12pt;line-height:1.38;--listitem-marker-color:#000000;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Excellent organizational and time management skills.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:12pt;line-height:1.38;--listitem-marker-color:#000000;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Comfortable working independently in a remote environment.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:12pt;line-height:1.38;--listitem-marker-color:#000000;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Familiarity with LinkedIn, Facebook, Instagram, and emerging social media trends.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:12pt;line-height:1.38;--listitem-marker-color:#000000;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Experience using scheduling tools such as Buffer, Hootsuite, Later, Metricool, or similar platforms is a plus.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:12pt;line-height:1.38;--listitem-marker-color:#000000;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Experience with Canva or basic graphic design tools is preferred.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:12pt;line-height:1.38;--listitem-marker-color:#000000;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Marketing, communications, journalism, or content creation experience is a plus.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 12pt;font-size:12pt;line-height:1.38;--listitem-marker-color:#000000;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Dental industry experience is preferred</span></li></ul><h2 style="font-family:" basel="" grotesk",arial,sans-serif;line-height:1.38;font-size:30pt;font-weight:600;letter-spacing:0.5px;margin-top:18pt;margin-bottom:4pt;padding-left:0px;"=""><b><strong style="color:rgb(0,0,0);font-size:13pt;white-space:pre-wrap;">What Success Looks Like</strong></b></h2><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.38;letter-spacing:0.25px;margin:12pt="" 0px;padding:0px;"=""><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Successful candidates will help increase Firegang's visibility by creating consistent, engaging content that reflects our brand and supports our leadership team. You'll help grow meaningful connections within the dental industry, strengthen our social media presence, and contribute to marketing initiatives that generate awareness and new opportunities.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p>