[Remote] Senior Kohl's Media Network Analytics Analyst (Remote)

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Note: The job is a remote job and is open to candidates in USA. Kohl's is seeking a Senior Kohl's Media Network Analytics Analyst to focus on hands-on measurement, reporting, and performance analysis for their retail media network. The role involves collaborating with cross-functional teams to evaluate campaign effectiveness and provide actionable insights.


Responsibilities

  • Assist in developing and maintaining the analytics framework for evaluating media performance across channels (onsite, offsite digital, traditional media)
  • Produce recurring and ad hoc vendor performance reports and dashboards to support internal stakeholders and brand partners
  • Support campaign analysis efforts, including pre-, mid-, and post-campaign performance reporting and insights generation
  • Collaborate with cross-functional teams (Sales, Marketing, Engineering) to gather requirements and translate them into scalable reporting solutions
  • Maintain and improve dashboards that visualize KPIs, benchmarks, and business outcomes tied to media effectiveness and ROI
  • Partner with the Manager to support advanced analytics initiatives, such as incrementality testing, attribution modeling, and media mix modeling
  • Compile and synthesize media, vendor, and category-level insights to inform strategic recommendations
  • Ensure data accuracy and integrity by working closely with Data Engineering and IT on data sources and pipelines
  • Contribute to the development of data-driven stories that demonstrate campaign success and drive advertiser renewals and upsell opportunities
  • Analyze customer behavior and media interaction data to support media planning and optimization
  • Additional tasks may be assigned

Skills

  • Bachelor's degree or equivalent experience
  • 3–5 years of experience in marketing analytics, media measurement, or campaign reporting
  • Strong hands-on skills in SQL, Excel/Google Sheets, and data visualization tools (e.g., Tableau, Power BI, Looker)
  • Knowledge of media measurement techniques such as attribution, incrementality, or lift studies

Company Overview

  • Kohl’s is a leading omnichannel retailer with more than 1,100 stores in 49 states. It was founded in 1988, and is headquartered in Menomonee Falls, Wisconsin, USA, with a workforce of 10001+ employees. Its website is https://corporate.kohls.com.

    • Company H1B Sponsorship

  • Kohl's has a track record of offering H1B sponsorships, with 10 in 2024, 26 in 2021, 21 in 2020. Please note that this does not guarantee sponsorship for this specific role.

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