Marketing Copywriter

<meta><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><table style="position:relative;border-collapse:collapse;table-layout:fixed;border-width:medium;border-style:none;border-color:currentcolor;border-image:initial;margin-left:4px;width:fit-content;margin-top:12px;margin-bottom:12px;"><colgroup><col style="width:167px;"><col style="width:460px;"></colgroup><tbody><tr><td style="background-color:rgb(242,242,248);position:relative;padding:8px;min-width:5px;overflow-wrap:break-word;text-align:start;vertical-align:top;border:1px solid rgb(0,0,0);"><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:0pt="" 0px;padding:0px;text-align:start;"=""><b><strong style="color:rgb(78,93,188);font-size:10pt;white-space:pre-wrap;">Job Title</strong></b></p></td><td style="position:relative;padding:8px;min-width:5px;overflow-wrap:break-word;text-align:start;vertical-align:top;border:1px solid rgb(0,0,0);"><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:0pt="" 0px;padding:0px;text-align:start;"=""><span style="color:rgb(34,34,34);font-size:10pt;white-space:pre-wrap;">Marketing Copywriter</span></p></td></tr><tr><td style="background-color:rgb(242,242,248);position:relative;padding:8px;min-width:5px;overflow-wrap:break-word;text-align:start;vertical-align:top;border:1px solid rgb(0,0,0);"><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:0pt="" 0px;padding:0px;text-align:start;"=""><b><strong style="color:rgb(78,93,188);font-size:10pt;white-space:pre-wrap;">Department</strong></b></p></td><td style="position:relative;padding:8px;min-width:5px;overflow-wrap:break-word;text-align:start;vertical-align:top;border:1px solid rgb(0,0,0);"><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:0pt="" 0px;padding:0px;text-align:start;"=""><span style="color:rgb(34,34,34);font-size:10pt;white-space:pre-wrap;">Marketing</span></p></td></tr><tr><td style="background-color:rgb(242,242,248);position:relative;padding:8px;min-width:5px;overflow-wrap:break-word;text-align:start;vertical-align:top;border:1px solid rgb(0,0,0);"><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:0pt="" 0px;padding:0px;text-align:start;"=""><b><strong style="color:rgb(78,93,188);font-size:10pt;white-space:pre-wrap;">Reports To</strong></b></p></td><td style="position:relative;padding:8px;min-width:5px;overflow-wrap:break-word;text-align:start;vertical-align:top;border:1px solid rgb(0,0,0);"><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:0pt="" 0px;padding:0px;text-align:start;"=""><span style="color:rgb(34,34,34);font-size:10pt;white-space:pre-wrap;">Senior Director of Sales & Operations</span></p></td></tr><tr><td style="background-color:rgb(242,242,248);position:relative;padding:8px;min-width:5px;overflow-wrap:break-word;text-align:start;vertical-align:top;border:1px solid rgb(0,0,0);"><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:0pt="" 0px;padding:0px;text-align:start;"=""><b><strong style="color:rgb(78,93,188);font-size:10pt;white-space:pre-wrap;">Employment Type</strong></b></p></td><td style="position:relative;padding:8px;min-width:5px;overflow-wrap:break-word;text-align:start;vertical-align:top;border:1px solid rgb(0,0,0);"><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:0pt="" 0px;padding:0px;text-align:start;"=""><span style="color:rgb(34,34,34);font-size:10pt;white-space:pre-wrap;">Part-Time / Project-Based</span></p></td></tr><tr><td style="background-color:rgb(242,242,248);position:relative;padding:8px;min-width:5px;overflow-wrap:break-word;text-align:start;vertical-align:top;border:1px solid rgb(0,0,0);"><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:0pt="" 0px;padding:0px;text-align:start;"=""><b><strong style="color:rgb(78,93,188);font-size:10pt;white-space:pre-wrap;">Compensation</strong></b></p></td><td style="position:relative;padding:8px;min-width:5px;overflow-wrap:break-word;text-align:start;vertical-align:top;border:1px solid rgb(0,0,0);"><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:0pt="" 0px;padding:0px;text-align:start;"=""><span style="color:rgb(34,34,34);font-size:10pt;white-space:pre-wrap;">$3000 USD per month</span></p></td></tr><tr><td style="background-color:rgb(242,242,248);position:relative;padding:8px;min-width:5px;overflow-wrap:break-word;text-align:start;vertical-align:top;border:1px solid rgb(0,0,0);"><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:0pt="" 0px;padding:0px;text-align:start;"=""><b><strong style="color:rgb(78,93,188);font-size:10pt;white-space:pre-wrap;">Location</strong></b></p></td><td style="position:relative;padding:8px;min-width:5px;overflow-wrap:break-word;text-align:start;vertical-align:top;border:1px solid rgb(0,0,0);"><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:0pt="" 0px;padding:0px;text-align:start;"=""><span style="color:rgb(34,34,34);font-size:10pt;white-space:pre-wrap;">Remote</span></p></td></tr></tbody></table><h2 style="font-family:" basel="" grotesk",arial,sans-serif;line-height:1.6;font-size:29pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;"=""><b><strong style="color:rgb(78,93,188);font-size:13pt;white-space:pre-wrap;">Role Overview</strong></b></h2><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:0pt="" 0px="" 8pt;padding:0px;"=""><span style="color:rgb(34,34,34);font-size:10.5pt;white-space:pre-wrap;">We're looking for a part-time Marketing Copywriter to own the voice and cadence of our mass email marketing program. This is a contract (1099) engagement, non-exclusive, so the right person is welcome to work with other clients alongside this role. Core responsibilities include writing 3–4 emails per week that speak directly to pre-med students, spanning both sales-focused campaigns (promotions, enrollment pushes, deadlines) and nurture campaigns (educational content, relationship-building, brand trust). Beyond writing, this person will research seasonal and academic-calendar trends and dig into performance data, including prior years' campaigns, to continuously sharpen our messaging strategy.</span></p><h2 style="font-family:" basel="" grotesk",arial,sans-serif;line-height:1.2;font-size:29pt;font-weight:600;letter-spacing:0.5px;margin-top:15pt;margin-bottom:4pt;padding-left:0px;"=""><b><strong style="color:rgb(78,93,188);font-size:13pt;white-space:pre-wrap;">Key Responsibilities</strong></b></h2><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:10pt="" 0px="" 4pt;padding:0px;"=""><b><strong style="color:rgb(34,34,34);font-size:11pt;white-space:pre-wrap;">Email Content Creation</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Write 3–4 mass marketing emails per week, split between sales campaigns and nurture/relationship campaigns.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Craft subject lines, preview text, and body copy that resonates authentically with pre-med and MCAT-prep students.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Adapt tone and structure to campaign goals, ranging from urgency-driven sales pushes to educational, trust-building nurture sequences.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Maintain a consistent brand voice across all email touchpoints in line with Jack Westin's positioning.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Collaborate with the design team on layout, imagery, and calls-to-action for each send.</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:10pt="" 0px="" 4pt;padding:0px;"=""><b><strong style="color:rgb(34,34,34);font-size:11pt;white-space:pre-wrap;">Research & Trend Analysis</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Research seasonal trends relevant to the pre-med and MCAT prep calendar (application cycles, test dates, academic terms, holidays) to inform campaign timing and messaging.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Stay current on student sentiment, competitor messaging, and broader trends in higher-ed and test-prep marketing.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Translate research findings into concrete campaign themes, hooks, and content calendars.</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:10pt="" 0px="" 4pt;padding:0px;"=""><b><strong style="color:rgb(34,34,34);font-size:11pt;white-space:pre-wrap;">Performance Analysis & Optimization</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Review email performance data (open rates, click-through rates, conversions) on an ongoing basis.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Analyze prior years' email campaigns to identify what has historically resonated, and apply those learnings to current strategy.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Run and interpret A/B tests on subject lines, copy angles, and calls-to-action.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Partner with sales and operations leadership to report on campaign performance and recommend strategic adjustments.</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:10pt="" 0px="" 4pt;padding:0px;"=""><b><strong style="color:rgb(34,34,34);font-size:11pt;white-space:pre-wrap;">Cross-Functional Collaboration</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Work with the sales team to align email campaigns with active promotions, enrollment goals, and student lifecycle stages.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Coordinate with academic and advising teams to ensure messaging accurately reflects program offerings and student needs.</span></li></ul><h2 style="font-family:" basel="" grotesk",arial,sans-serif;line-height:1.2;font-size:29pt;font-weight:600;letter-spacing:0.5px;margin-top:15pt;margin-bottom:4pt;padding-left:0px;"=""><b><strong style="color:rgb(78,93,188);font-size:13pt;white-space:pre-wrap;">Qualifications</strong></b></h2><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">5+ years of experience in email marketing, copywriting, or content marketing, ideally in education, ed-tech, or a related consumer space.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Strong portfolio demonstrating persuasive and engaging email copy across different campaign types.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Comfort working with email marketing platforms (e.g., HubSpot) and interpreting campaign analytics.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Excellent written communication skills with close attention to tone, clarity, and audience.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Data-informed mindset — comfortable using performance metrics to guide creative decisions.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Growth mindset — eager to test new ideas, learn from performance data, and iterate quickly on what works.</span></li></ul><h2 style="font-family:" basel="" grotesk",arial,sans-serif;line-height:1.2;font-size:29pt;font-weight:600;letter-spacing:0.5px;margin-top:15pt;margin-bottom:4pt;padding-left:0px;"=""><b><strong style="color:rgb(78,93,188);font-size:13pt;white-space:pre-wrap;">Preferred Qualifications</strong></b></h2><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Experience marketing to students, particularly pre-med, graduate, or test-prep audiences.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Familiarity with A/B testing frameworks and email deliverability best practices.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Background in both direct-response (sales) and lifecycle/nurture email marketing.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Educational background in psychology, sociology, and writing.</span></li></ul><h2 style="font-family:" basel="" grotesk",arial,sans-serif;line-height:1.2;font-size:29pt;font-weight:600;letter-spacing:0.5px;margin-top:15pt;margin-bottom:4pt;padding-left:0px;"=""><b><strong style="color:rgb(78,93,188);font-size:13pt;white-space:pre-wrap;">What We Offer</strong></b></h2><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">The opportunity to shape the voice of a growing, mission-driven education company.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">A collaborative team environment spanning marketing, sales, and academics.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">A flexible, non-exclusive part-time contract — freedom to take on other clients alongside this work.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Future opportunity to move into a full-time employment position.</span></li></ul>